brewed
Big thanks to our clients who trust us to strategize, design, build, and celebrate—on screen, in print, and in the public space. We strive to earn that trust every day. Here are some things we’re working on now.
NJAAF: Advancing Abortion Access
The New Jersey Abortion Access Fund (NJAAF) advances abortion access and bodily autonomy by funding abortions for people traveling to, from, and within New Jersey.
We share in NJAAF\u2019s vision of \u201ca world where everyone has the freedom and resources to create lives, families, and communities rooted in justice, safety, and joy, and where abortion access and bodily autonomy are guaranteed for all, regardless of identity, geography, or socioeconomic status.\u201d
This pro bono project began with a careful Ideation phase in which we gathered requirements and helped develop public facing language to clearly engage stakeholders\u2014be they patients seeking abortion care or supporters seeking to raise funds. We designed a logomark and responsive website that is \u201cJersey Proud\u201d featuring the distinctive shape of New Jersey and its signature Pulaski Skyway.
We also created a launch strategy including a one-day Instagram takeover and highlights showcasing major sections of the website.