brewed
Feather is the smart solution for homeowners who need a simple way to prioritize, organize, and share their home improvement project lists. Whether it’s plumbing, electrical, painting, a full remodel, or small handyman work, Feather’s intelligent and friendly assistant brings efficiency and productivity to all your home projects.
This ambitious startup tapped rayogram to guide their business from conception to successful launch. Over the past year we delivered company and product naming, logo and overall brand concept and design, user experience design, user interface design, app development, and website development. We also conducted detailed user testing to validate the name and user experience concept, and guided Feather’s subject matter experts in creating a comprehensive home project database taxonomy.
In collaboration with Feather’s leadership, we established a 24-month product roadmap to guide development and fundraising efforts. Since the app’s launch last month, we have been integrating customer feedback, developing the next release, and implementing a social media strategy.
Deliverables- Creative strategy
- Branding (including product naming)
- Schematics and information diagrams
- User experience design
- User interface design
- User research and product ideation
- Interactive prototyping
- iOS app development (React Native)
- Website development
- User testing
- Social media strategy