Welcome to rayogram.

PORTFOLIO

Prepared by: Craig Winkelman\u2028Jane Ryan Beck\u2028Founders, Creative Directors rayogram\u202879 Leonard Street #5 New York, NY 10013 212-627-4088 info@rayogram.com

rayogram
rayogram is a twenty-two year-old, cross-disciplinary, New York agency whose creative strategies leave an impression. What differentiates us is our commitment to each client\u2019s project-at-hand and mission-at-large. \u00a0 Some of the world\u2019s most innovative companies, transparent government agencies, and effective NGOs and nonpro\ufb01ts have entrusted rayogram \u00a0to develop creative strategies and solutions for their brands, products and services. rayogram consists of diverse design professionals designing brand strategies, collateral, publications, websites, and apps with a deep understanding of legacy guidelines and forward-thinking best practices. We value each client relationship as a strategic partnership.

BrandingWe have helped to or create brand identities and style guides for diverse clients. The New York State Senate hired us to build their Intranet\u2014tracking 62 senators\u2019 communications with more than 19 million registered voters. We named and branded it \u201cBluebird\u201d with our own original illustration (after the state bird) and designed its user-interface. We rebranded the New York State Department of Motor Vehicles as a customer service initiative of Governor Andrew Cuomo, repositioning it as the helpful face of state government it aspires to be in the digital age. This branding has been used in DMV of\ufb01ces across the state. We have also worked with many non pro\ufb01ts and private foundations to reposition their brands with new names, logos, collateral, publications, websites and apps. These include The Center for Reproductive Rights, Global Health Partners, and many more.

Publications
For original illustration we rely on the many \ufb01ne artists, illustrators and designers on staff as well as a deep network of freelance artists that we\u2019ve fostered over the decades. We have created original illustrations for branding systems, publications, social media, websites and apps. Some highlights include illustrations celebrating \ufb01ve years of policy advocacy for International Planned Parenthood, a milestone publication for the Center for Clean Air Policy, a native mobile app for Deloitte, and book jackets for Public A\ufb00airs Press. We have created illustrations in every imaginable medium - from pencil, pen&ink, 3d modeling, iPad, paint, and sculpture.

Information graphicsWe have honed our experience creating infographics over decades working for a diverse clientele like Standard & Poor\u2019s and The World Bank. For The World Bank\u2019s Sanitation Hackathon, for example, we visualized the success of the project\u2014from the problems identi\ufb01ed to the number of resulting apps validated\u2014as a complex system delivering a drop of pure water. For the Global Facility For Disaster Reduction and Recovery, we created a suite of info graphics to visualize their budget allocation and other data. For the Driven by Deloitte smart phone app, we visualized the \u201cFuture of Automotive Technologies\u201d in 17 countries around the globe. Data such as how people feel about autonomous vehicles in France is easily \ufb01ltered and displayed by gender (e.g. Female) or generation (e.g. Gen X), then compared to the survey results in another country (e.g. Italy).

Gilder Lehrman Institute of American Historyrayogram's ground-up redesign of the Gilder Lehrman Institute of American History\u2019s interactive strategy includes: a public-facing website; an educational portal offering graduate-level online instruction in American history; another portal offering an in-depth high school curriculum to select students and teachers; and a shop. As the leading American history nonpro\ufb01t organization dedicated to K\u201312 education, The Institute\u2019s project encompass a searchable database of 63,000 archival materials, online exhibitions, videos, lesson plans, and the online journal History Now. All were created with a keen understanding of the history of graphic and interactive design\u2014 allowing Gilder Lehrman to envision their future while remaining focused on the past. rayogram's collaboration with The Institute began with the redesign of their Alexander Hamilton Education Program website in partnership with the Broadway musical Hamilton and The Rockefeller Foundation.

The New York State Department of Motor Vehicles
rayogram worked with Governor Cuomo\u2019s Communications Department and the New York State Department of Motor Vehicles to overhaul the DMV branding and website as part of a statewide customer service initiative. The new brand has been adapted to of\ufb01ces state-wide and the DMV website.

World Bank GFDRR
The World Bank\u2019s Global Facility For Disaster Reduction and Recovery, employed rayogram to design a template for its individual country reports, work plan, \u201cA Work Plan for the Global Facility for Disaster Reduction and Recovery 2016 \u2013 2018\u201d as well as its stragtey, country reports and gallery walk.

Young Audiences, Arts for Learning Young Audiences/Arts for Learning (YA) is the United State\u2019s largest arts-in-education learning network, serving over 5 million children and youth each year. YA gave rayogram the mandate to communicate its impact on local education practices and policies nationwide. Our comprehensive creative strategy connects YA with network af\ufb01liates, and educators, individual and organizational donors, and policy makers. \u00a0At the same time it communicates their impact by distributing resources via the website, social media networks, blog, and e-newsletter. \u00a0 As a means of sharing curriculum, press releases, and other resources, we \u00a0created a blog and e-newsletter branded \u201cWhy Arts?\u201d. Since launch, YAhas grown its constituent database to over 10,000 individuals and organizations and created a network of 450 educators.

Adobe hired rayogram to design several templates for their premiere design software, InDesign. Our collaboration included creating Annual Report templates with original illustrations and interactive information graphics. They are currently bundled into InDesign in a dozen languages.

Center for Clean Air Policy
rayogram designed \u201cGrowing Wealthier: Smart Growth, Climate Change, and Prosperity \u201d for The Center for Clean Air Policy (CCAP). We created original iPad illustrations to broadened the audience for this important piece of research. We also lavished attention on charts and graphs, paring them down to their essentials and bringing them all together into a consistent style to let the information emerge as forcefully as possible.

International Planned Parenthood
rayogram designed Voices: Joining Forces for Accountability for International Planned Parenthood. Voices\u00a0celebrates a \ufb01ve year initiative to rally advocates from eleven countries and push for 110 policy changes to directly impact the health and well-being of 62 million people in Latin America and Eastern Europe/Central Asia.

Jewish Community Project Downtown (JCP)
\u0001i^cki[8H?D=?D=\u0001F;EFB;\u0001JE=;J>;H\u0001:EMDJEMD\u0001\u009a\u0001DO9IKCC;H%<7BB\u0001(&&-
jcp_shmuze_051807FINAL.indd 15/18/07 6:05:36 PM
\u0001i^cki[8H?D=?D=\u0001F;EFB;\u0001JE=;J>;H\u0001:EMDJEMD\u0001\u009a\u0001DO9M?DJ;H%IFH?D=\u0001(&&.
We jumped at the opportunity to be part of a new cultural institution in lower Manhattan when the co-founder of The Jewish Community Project (JCP) reached out to us for a creative strategy. JCP needed a comprehensive approach to share their aspiration to be a modern community still rich in values, culture and tradition. Our brand identity gives JCP both a sense of history and a contemporary vibe. We helped them locate their space through our own landlord, \u00a0designed the storefront signage, and consulted on how best to communicate JCP is a place to \u2018learn, explore and celebrate\u2019.\u00a0 We designed brochures, fundraising materials, gala invitations and a website. But the tour-de-force was conceiving\u00a0Shmuse, \u00a0a quarterly magazine giving voice to the thriving community JCP has become.
The Clinton School for Writers & Artists We brought a respectful sense of play to the hallways of the newly built Clinton School for Writers & Artists on Union Square via a way\ufb01nding system, and other novel environmental design elements.Our creative strategy respects mandated signs like emergency exits, clearly indicates exactly which \ufb02oor or classroom a student is entering, and brightens up antiseptic hallways.We achieved these goals with low-tech, handmade, communicative colored chalkboard paint. This system evokes the hand-drawn chalkmural Clinton students created along the sidewalks leading to their former Hell\u2019s Kitchen home. \u00a0We involved students in a contest allowing each grade to choose the color for their \ufb02oor. We adapted restaurant order holders at \u00a0\u00a0the top of each stairwell landing to allow students to easily swap out hand-drawn posters advertising bake sales, clubs, sports events, fundraisers and more. And we added a reminder of the school\u2019s values using vinyl letters at the top of each stairwell landing. A red Chalkboard/Sandwich board welcomes students each day in the foyer and a \u00a0chalkboard ef\ufb01gy of their principal welcoming them to the cafeteria.

Deloitte\u2028 In our work with Deloitte, we delivered a new, consistent approach to their data visualization. The Driven by Deloitte smart phone app represents the latest thinking from Deloitte\u2019s Global Automotive Consumer Insights Platform. Deloitte hired rayogram to name, brand, conceive, design and develop this forward-thinking app. Our collaboration included extensive data visualization. We also provided overall creative strategy, original illustration, User Experience design, User Interface design, iOS and Android development. Users interact with data from over 20,000 consumers across 17 countries to uncover the insights that matter now. Articles, videos, and infographics enable users to stay up to date on critical trends and issues occurring in the global automotive sector.

Feather/Homesteady\u2028 Homesteady offers one-stop general contracting services for homes and businesses throughout California.\u00a0\u00a0rayogram\u2019s creative strategy included naming the company. \u201cHomesteady\u201d takes inspiration from the American homesteading tradition while its graphic interpretation is a nod to futuristic 21st Century Modernism. Other deliverables have included the Homesteady brand identity, collateral, mobile-responsive website, and smartphone app. The app, Feather, illustrates Homesteady's commitment to modern ways in which customer service philosophies and technology can enhance the property improvement experience.\u00a0\u00a0 Whether serving a family wanting a more comfortable home, or a business wanting an upgrade to grow sales, Homesteady aligns their values with those who rolled up their sleeves to build our communities.\u00a0\u00a0featherLook after your home.
A Call To Men A Call To Men, a project of Rockefeller Philanthropy Advisors, aims to rede\ufb01ne manhood as a way of preventing domestic violence. A Call to Men hired rayogram to overhaul their brand identity, tagline, and mission for their tenth anniversary. Working closely with A Call To Men leadership, we overhauled the organization\u2019s brand identity including a rewrite of their materials including their vision statement: Their website redesign included integration of their \u2018Live Respect\u2019 curriculum throughout the site. Banners show coaches, teachers, fathers and grandfathers who \u2018Live Respect\u2019 in an effort to better mentor young men of color in their communities. More recently, we assisted in the writing of a grant funded by the Verizon Foundation to create a microsite for the LiveRespect \u00a0\u201cProgram & Certi\ufb01cation Process Guide\u201d and \u201cEducator Guide with Lesson Plans.\u201d The curriculum includes surveys that gather important program evaluation data such as: the number of boys who understand \u2018consent\u2019 rising from 19% \u00a0to 75% post-curriculum.

sSelect Rayogram Clients

Select Rayogram ClientsFinance McGraw Hill & Company Merrill Lynch National Economic & Social Rights Initiative Standard & Poor's The World Bank Health / Medicine AIDS Education Training Guides, Johns Hopkins University Antibiotic Guide,\u00a0Johns Hopkins University\u00a0 Evelyn Lauder's Breast Cancer Research Foundation Center for Reproductive Rights International Planned Parenthood New York City Coalition Against Hunger Business to Consumer Benckiser USA Bristol Myers Squibb Cendant J.D. Power & Associates McGraw Hill & Company Orange (France T\u00e9l\u00e9com) T (Deutsche Telekom) Media AOL Comedy Central Disney / ABC General Electric / NBC McGraw Hill & Company M.\u00a0Shanken Communications News Corporation Random House United Media Non-Pro\ufb01t Center for Reproductive Rights International Planned Parenthood Meryl Streep's Mothers & Others New York City Coalition Against Hunger Paul Simon's Children's Health Fund Legal Advocacy Brennan Center Center for Reproductive Rights Human Rights First National Economic & Human Rights Initiative\u00a0 VERA Institute of Justice Peter Gabriel's Witness Agencies Lowe & Partners Worldwide M Booth & Associates TCC Group Government New York State Department of Motor Vehicles New York State Senate New York City Of\ufb01ce of the Public Advocate (de Blasio) Education Columbia University Johns Hopkins University National Core Arts Standards Young Audiences, Arts for Learning Faith-Based Organizations Covenant House Episcopal Church of\ufb01ce of Transition Ministry The Jewish Federations of North America (United Jewish Communities)\u00a0 Inter-Agency Task Force on Israeli-Arab Relations Jewish Joint Distribution Committee